Many ideas came and went in the decision process for this 2 part Christmas card from a well-known restaurant chain in the Ohio area. The basic idea is to show happy customers in the front of the card, and a bunch of highly cooperative, happy elves working in the kitchen. Softer “night” colors were used in the front, and brighter ones for the “punchline” inside art. One aspect of the art that Donatos’ owner loves is the individual personality that each character has, which makes the art more interesting on repeat viewings. When a recipient finds a “layers of the onion” affect , they hold on to the card longer, maybe put it on their refrigerator, and thus view the company’s logo all that time – reminding them to use that company’s service!
Rich Sigberman Art & Illustration
The art I just completed is meant to attract donors to come to this event for Meals of Marin, their second annual Renaissance Event.
The event will take place at the Marin Art & Garden Center, which is represented by the more or less accurate rendering of the building in the upper left. I made up the rest, showing what promises to be a very good time for all. My client, Carola Dietrick, recommended the color scheme, and was involved in the entire creative process.